Mobile application debut of Rio Ferdinand magazine earns iTunes Lifestyle top-spot
LONDON, UK: September 21st 2011: Digital publishing platform, Kindmags, is celebrating the successful launch of 5 Magazine for the Apple iOS.
The magazine, edited by Manchester United and England footballer Rio Ferdinand, achieved first position in the UK Lifestyle category for the iPhone, as well as a top 10 position on the iPad on the first day of launch.
Previously 5 Magazine was published using Flash, which excluded the increasing smartphone and tablet population. Now it uses Kindmags’ digital publishing platform, which uses the latest open web standards such as HTML5. This has significantly increased the reach of the magazine by making it available on virtually any internet-connected device.
#5 Magazine clearly demonstrates the demand for digital versions of magazines. Given the forecast sales figures for smartphone and tablet devices and the imminent launch of Apple Newsstand, all publishers should begin to review their digital strategies.
Jordan Hancock, Associate Director at Kindmags
The Kindmags platform is built to cater for existing publishing processes. It accepts print-ready files such as PDF and converts them into digital, rich media layouts. It also enables publishers to take advantage of the unique features of digital devices, allowing them to incorporate interactive features such as Video, Audio, Animations and Dynamic Data Feeds.
With the platform already updated to capitalise on Apple’s upcoming iOS5 and Newsstand functionality, Kindmags is strongly positioned to help publishers make the digital switchover.
To date digital publishing has been complicated and fragmented. When we developed Kindmags we wanted to simplify the process both technically and commercially. The availability of individual purchases and recurring subscription options in our platform, combined with a simple flat-rate pricing structure, means we can offer publishers a quick and cost effective route to the digital market place.